The contrast of the masthead (red) on the dark background makes it very prominent, it stands out. Red implies urgency/emergence which will later influence a reader to buy the magazine.
The image under laps the masthead, which implies that the actual magazine has authority over its subjects (film) as it informs the reader whether or not it is a good film.
Having the close up of the well-known celebrity (Daniel Radcliffe) on the front also influences a passer-by to take a look, he is also looking straight at the reader which can simulate interaction. -Direct mode of address-
The strap-line is underneath the masthead, again, giving it prominence. -Nothing is above the 'EMPIRE' making it seem very important.
The colour is cleverly selected on the cover lines, yellow is often associated with 'warning' - inevitably drawing the reader to them. "Harry comes out fighting" is in yellow, as is "MULDER AND SCULLY" - suggesting a link between the two - they both involve violence, which attracts the audience.
"45 movies you need to know about right now!" includes language suggesting urgency, again. This urgency is reinforced with the 5 yellow-on-black stripes to the left of a preview of the films the reader 'needs to know about'.
All of the colours included symbolise importance, strength and emergence; they all work wonderfully together, colour is one of the main factors that influences someone to buy the magazine.
There is a subtle use of an asterisk next to 'Harry Potter 6' and 'BLOODY HELL!", linking the two together. The colloquial language makes it easy for the reader to read. The term 'bloody hell' is often used when something (the film) astonishes someone (the editor) - Thus leaving an impacting first impression of the film for the reader. This first impression is forwarded by the picture of a rough-ended Harry Potter. The term 'bloody hell' may even reflect the reader's view of him (Harry) compared to the first few films.
- Ben -
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