Analysis of "The Town " poster, a new motion picture.

The first aspect of this film poster which would draw the audiences eye would be the blood red " The Town" being the title of the film it is important that it sticks out to the audience eye. The colour red would usually be symbolising two things, either romance or death. In this case it is clear that its death as Ben Affleck is clearly branding a gun instantly showing that its a movie of a violent genre, however romance could also be involved thus makign the colour red relevent. The presense of a famous actors face and him holding a gun would also automatically draw the audiences attention to this poster. The picture of the gun symbolises the action/thriller genre that this film represents.

 The bleak dark colours used on Ben afflecks picture and the surronding area show a darkness and sense of death as they interact with the bright colour of red used with the title. These two colours interact automatically giving a sense of crime involvment to the audience. Another aspect of the poster which gives off this crime sense is the clear picture of an FBI agent holding a gun on the front, which clearly shows the film involves crime on a high level as the FBI are only involved in high priority crimes. The group of people at the bottom of the poster gives the effect that Ben Afflecks character holds authority as the main character as he is portayed bigger on the poster. The smaller pictured characters at the bottom of the poster seem to have less signifcance however are still important as they wouldnt be pictured otherwise. The police presense also automatically confirms it is a criminal involving film that is set in America as that is where the FBI operate.The presense of the two females at the bottom also brings an emotional aspect to the film which could be were the romance may be involved, women also often represent peace so they could be pictured there to show it isnt just an action packed picture but also presents everyday feelings and emotions.

 Jack Bakker

Brainstorm on creativity involved in our planning.

Examples of teaser trailers

http://www.youtube.com/watch?v=liLFqy_m198

Above is an example of which is the key component in building up tension and reflecting the text on-screen.

http://www.youtube.com/watch?v=h8GLLiNsQKE&feature=related

Above is an example of brief extracts from the film, tense ongoing music and 'that voice' giving an ambiguous insight into the film - all compiled together to end on a cliff-hanger, so to speak.

- Ben -

Analysis of magazine front cover

The contrast of the masthead  (red) on the dark background makes it very prominent, it stands out. Red implies urgency/emergence which will later influence a reader to buy the magazine.
The image under laps the masthead, which implies that the actual magazine has authority over its subjects (film) as it informs the reader whether or not it is a good film.
Having the close up of the well-known celebrity (Daniel Radcliffe) on the front also influences a passer-by to take a look, he is also looking straight at the reader which can simulate interaction. -Direct mode of address-
The strap-line is underneath the masthead, again, giving it prominence. -Nothing is above the 'EMPIRE' making it seem very important.

The colour is cleverly selected on the cover lines, yellow is often associated with 'warning' - inevitably drawing the reader to them. "Harry comes out fighting" is in yellow, as is "MULDER AND SCULLY" - suggesting a link between the two - they both involve violence, which attracts the audience.
"45 movies you need to know about right now!" includes language suggesting urgency, again. This urgency is reinforced with the 5 yellow-on-black stripes to the left of a preview of the films the reader 'needs to know about'.
All of the colours included symbolise importance, strength and emergence; they all work wonderfully together, colour is one of the main factors that influences someone to buy the magazine.
There is a subtle use of an asterisk next to 'Harry Potter 6' and 'BLOODY HELL!", linking the two together. The colloquial language makes it easy for the reader to read. The term 'bloody hell' is often used when something (the film) astonishes someone (the editor) - Thus leaving an impacting first impression of the film for the reader. This first impression is forwarded by the picture of a rough-ended Harry Potter. The term 'bloody hell' may even reflect the reader's view of him (Harry) compared to the first few films.

- Ben -